reSIGNation

Intervention with traffic signs in the public space

Re(as)signing 
Intervening in the streets by surprising an adrift peasant, showing her/him what he/she is actually seeing re-pictured in an image or, as in the serie we are dealing with now, directly intervening in the traffic signals, to generate equivocal or poetic signs where the signal loses its unidirectional ordering and commanding function (do not step, do not park, one way only, etc.) and becomes either an indefinite enigma or a set of fascinating poetical proposals. This way of working also means subverting the code in order not to obey, not resigning oneself to accept that the world as such is imposed on us, subverting the code by urging us to think, to becoming freer, more analytical, and more ironic (…)

Miguel Cereceda